Caroline Castro has been with Frost Science since its opening in Downtown Miami in 2017. As creative director, she works to build an impactful brand identity for the museum across all platforms. Beginning as a graphic designer, her role has expanded to lead the creative department in building an accessible and informative visual experience for all museum guests. She works across all departments to ensure that the physical and digital design of the museum’s programs, offerings, and exhibitions are cohesive and properly communicated to its audiences.
A Miami local, Castro has dedicated her career to the city’s growing cultural landscape. With a love for the city’s rich history and unique natural ecosystems, she continues to learn all she can about South Florida. She has always loved museums for their accessibility and wide-reaching ability to connect with people from all walks of life. Her passion for design thinking and problem solving continues to expand through her experiences at Frost Science.